Modern direct mail. Reinvented.
Exclusive insurance leads. Real reply conversations. Built for agents.
From $30 per lead. Half the cost of direct mail or lead vendors.
Hi Linda,
I noticed your home insurance comes up for renewal on June 14. With rates in the Plano area up an average of 18% this year, I wanted to reach out before yours auto-renews.
Happy to put together a quick comparison if you're open to it. Most homeowners I work with end up saving $300 to $900 by switching carriers at renewal.
Want me to send a few quotes over?
Agents from these carriers run Maverick campaigns
You're not chasing leads.
They're asking you for a quote.
Every lead in your portal is a homeowner who reached out 30 to 45 days before their policy renewal, asking about coverage. Not a tire-kicker who clicked a Facebook ad. Not a name shared with three other agents. A real person in your territory, asking you for a quote.
Real replies from Maverick campaigns. Names, agencies, cities, and contact details redacted to protect homeowner privacy. Carrier brands referenced by the homeowners themselves remain visible.
Three steps. Then leads start replying.
A hybrid between direct mail and a live transfer, delivered over email. Personalized outreach to homeowners approaching their renewal date. The replies land in your portal in real time.
Claim your territory.
Pick the ZIP codes you want. We lock them to your agency, first come, first served. No other Maverick agent in your carrier touches those addresses. Most agencies start with 100 to 500 ZIPs.
We send the mail.
Personalized emails go to homeowners 30 to 45 days before their renewal date. They read one-to-one, not like a mass blast. Sent from licensed-service-rep mailboxes warmed for deliverability so they actually land in the inbox.
Leads land in your portal.
When a homeowner replies, you get a Slack alert in minutes. The full conversation lands in your inbox and your pipeline kanban. We CC your producers on the warm handoff and you take it from there.
They reply once.
You get the whole picture.
When a homeowner replies, the full lead record (name, address, home value, renewal date, and the conversation itself) flows straight into your CRM via webhook. No data entry. No re-keying. No "let me grab their info."
Real fields. Real coverage.
Most lead vendors hand your team a name and a phone number and call it a day. Maverick sends the full homeowner record: everything your producers need to write a quote without making the lead repeat themselves on the call.
Phone and date of birth are partial because they aren't on every public property record. Everything else is on every lead, period.
One agency. One territory.
Off the market.
Every Maverick agency gets 100 to 500 dedicated ZIP codes. We don't share leads, and we don't share territory. Once your ZIPs are claimed, every reply from those addresses goes to you, and only you.
Three claims most lead vendors can't make.
Built different.
Priced different. Delivered different.
If you've bought leads or sent a postcard campaign before, you already know the trade-offs. We rebuilt the channel from scratch.
| Direct MailPostcardMania, Modern Postcard | Lead VendorsEverQuote, QuoteWizard, MediaAlpha | MaverickModern direct mail Hybrid: mailer × live transfer | |
|---|---|---|---|
| Cost per acquisition | $250 to $750 | $250 to $400 | Under $130 |
| Time to first lead | 2 to 4 weeks (print + postal delay) | Days (often pre-dialed first) | Real-time replies |
| Exclusivity | Your campaign, your ZIPs. No follow-up loop. | Sold to 3 to 5 agents simultaneously | Yours alone, locked by ZIP, full follow-up |
| Lead readiness | ~1 to 2% prospect response rate | Cold form fill, frequently dialed | Asked for the quote in their own words |
| Branding | Your postcard. Agency name on a card. | Generic vendor brand on first contact | Branded after your agency at every touch |
| Targeting | List quality varies; no renewal awareness | Mass digital traffic, no territory control | ZIP-level + renewal-aware |
| Commitment | Per-drop fees, list re-buys, design re-fees | Annual contracts or volume commitments | None. Performance-billed. |
| Support response | List broker phone tree | Email ticket, 24 to 48 hour SLA | Slack, under 5 minutes in business hours |
Direct-mail CAC range: $0.50 to $0.85/piece × 1.0 to 2.0% prospect response (ANA Response Rate Report 2023, MailPro 2026 benchmarks) × 15 to 20% close rate. Lead-vendor CAC cited from EverQuote, QuoteWizard, and MediaAlpha public pricing and industry CAC reports.
Branded after you. Exclusive to you. Closed by you.
Built by people who actually answer the phone.
Maverick is a small team obsessed with one thing: making homeowner leads land in your portal with as little friction between us and you as possible. No 24-hour ticket queues. No vendor phone trees.
Thomas Chavez
Founder & CEO
Founded Maverick to fix what every insurance agent already knows is broken about how leads get sold.
Christian Glava
Head of Customer Success
Owns the agent relationship from kickoff through scale. If you have a question, Christian is the first call.
Divvyansh Gandhi
Chief Technology Officer
Architects the platform: the portal, the deliverability stack, and the AI that classifies replies before they reach your inbox.
Hussain Mujtaba
Head of Infrastructure
Runs the inbox warming, domain sprawl, and deliverability stack that keeps your mail out of spam folders.
Sarah Khan
Client Success
Partners with Christian on agent onboarding, ZIP claim, and the first 90 days of campaign performance.
Hassan Mujtaba
Infrastructure Management
Keeps the lights on: domains, mailboxes, monitoring. The unglamorous work that makes the inbox actually arrive.
From $30 per lead.
Less as you scale.
Same product. Same support. Same portal. Volume sets the price. Pay only for qualified replies that land in your portal.
Every plan includes
- Dedicated ZIP-code territory (100 to 500 ZIPs)
- Real-time portal with reply inbox
- Pipeline kanban + KPI dashboard
- AI reply drafts & templates
- Reply routing & CC distribution
- Monthly P&L & commission reporting
- Compliance: unsubscribe, DNC scrubbing, audit trail
- Slack support, < 5-min response in business hours
No platform fees. No annual contracts. No minimums after onboarding.
The fine print, in plain English.
Is there a contract or minimum?
No contracts. No minimums after onboarding. We bill per qualified lead that lands in your portal. If Maverick stops earning its keep, you stop paying.
What counts as a qualified lead?
A lead qualifies as interested when they reply to outbound outreach with engagement rather than rejection. Asking any question about the offer (carriers, pricing, process, renewal date), continuing the conversation, sharing personal or policy details unprompted, or asking for a callback all count. Explicit quote requests are not required. The reply itself is the qualifying signal.
Disqualifiers are clear and behavioral: unsubscribe or "not interested" replies, auto-replies, bounces, wrong-recipient responses, and hostile messages with no engagement. Anything downstream of that (carrier fit, pricing pushback, whether they close) lives on the closing side and is not a lead-qualification concern.
How exclusive is my territory?
First come, first served on ZIP codes. Once an agency claims a territory, no competing agent in the same carrier gets those ZIPs. You provide your preferred ZIP list (and any exclusion zones) at onboarding, and territory adjustments are possible post-launch.
How long until my first lead?
About 21 days from kickoff to the first batch send. That window covers domain setup, inbox warming, and territory claim. Replies typically start landing in your portal within days of that first send, with full volume reached around day 30.
Is cold email legal?
Yes. Maverick operates under federal cold-email rules (CAN-SPAM): every message identifies who is sending it and includes a real opt-out path. We honor opt-out requests the moment they come in (a single reply is enough) and we keep an audit trail of every send and unsubscribe. Recipients are homeowners approaching renewal, not random consumers.
Want more proof?
See 30+ more replies from Maverick agents →Every conversation, every renewal date,
in one place.
Your agency gets a real piece of software. Pipeline kanban, real-time replies, KPI dashboard, monthly P&L. Built for how agents actually work.
Why a 12.9% close rate is the floor, not the ceiling. Most Maverick agencies see 10% to 25% close rates, with more deals closing later in the month and into the next. Because we reach homeowners 30 to 45 days before renewal (not the price-shoppers filling out forms on EverQuote or QuoteWizard), the sales cycle is naturally longer. You're talking to people researching their options for the year ahead, not chasing the cheapest premium today. That patience pays off: close rates climb steadily over time as your producers learn the local objections and your renewal-aware pipeline compounds month over month.
See if your state is still open.
30-minute call. We'll review your ZIP codes, walk through what a Maverick campaign looks like for your agency, and show you the portal. Live, with real numbers.